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Blogs

How Blogging Can Improve Customer Engagement

Mar 15, 2017
6,967 Views

70% of people prefer getting to know companies through articles instead of ads. What is more, marketers who focused on blogging are 13 times more likely to reap positive ROI.

Traditional advertising mediums often lack in their ability to inform and explain. After all, there’s only so much information you can fit into a 30-second commercial or a billboard. Blogs, on the other hand, give brands a platform to explain their products and services at length. In fact, the most effective blogs are usually 1000-2000 words long. That’s a lot more space than any other platform in the market!

Blogs also get better with time. The more posts you generate, the more traffic you’ll get. Studies show that once you accumulate 51 blog posts, site traffic increases by 53%. Once you get to 100 and 200 posts, traffic increases by up to 3x and 4.5x, respectively.

Furthermore, brands that blog regularly get far more leads than those that don’t. Websites that published 16 or more posts per month received 4.5 times more leads than those that blogged 4 times or less in the same period.

Blogging gives brands a unique avenue to curate and create their own content. This helps brands reach wider audiences with better engagement.

Still not convinced? Here are some ways blogging can improve customer engagement.

  1. Better Way Of Delivering Information To Customers

Blogging is a very efficient way of addressing common customer concerns and queries and disseminating important information such as promos, product releases, updates, and the like. Unlike other platforms, blogs allow you to discuss things comprehensively and completely.

Need help getting your content out there? Sherwood Integrated Solutions can help you find avenues to advertise and promote your products and services.

  1. Opportunity To Educate Audience

Education is one of the best ways to keep customers engaged. 94% of consumers repost content that is helpful and informative. Blogs are the perfect platform for educational content because they allow brands to provide information and insights in detail.

Looking for creative ways to engage your customers? Blog about something valuable to them and teach them something new in the process.

  1. Improved SERP Results

A big chunk of Google’s algorithm focuses on content. The more engagement and leads your content creates, the higher your ranking.

Blogs–especially those that are updated consistently–are among the most valuable content for search engines. Brands that updated their blogs daily received up to 4x more leads than those that blogged less than twice a week.

  1. Great Build-Up To A Call-To-Action

In the field of digital marketing, blogging is part of your sales talk. Instead of bombarding your customers with annoying pop-ups and banner ads, lead them to your call-to-action with a blog post. This helps you engage your customers without being to off-putting.

When customers are led to a call-to-action in a gentle manner, they’re less likely to be guarded and more likely to stay engaged.

SherwoodIS.com helps brands identify opportunities to advertise and distribute content. If you’re looking for a way to maximize your returns without spending too much money and time, click the link and visit the website today.

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